Here. We. Go.

I'm told that my background is pretty unique. And that's true. You don't often find the same person with a degree in finance, followed by one in interior design. Which is why if you find me a little confusing, I'm happy to state my case (and perhaps un-confuse you) so that you can discover how we can work together. 

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I started my career in cpg marketing, working on 360° product campaigns and retail experiences for the beauty brands L'Occitane and Eau Thermale Avene. Around 2013 I became obsessed with experiential marketing. It was a relatively new concept, and there was no track for the profession, so I felt that a fusion of project management, production and design skills would be a winning combination to bring value to brand experience teams.

 

If I’m completely honest with myself (and you!), going to FIT was a dream of mine from childhood that felt unfulfilled, and with some encouragement, I put together a portfolio and applied. FIT was one of the most expansive experiences of my career, an opportunity where I stepped beyond my comfort zone and met the mentors who helped push my creative limits and understand what I did best: devising creative concepts that truly sell themselves.

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As I grew, I worked with creative and experiential agencies, leading teams and devising authentic physical and digital experiences that tell brand stories and build brand trust.