Mastercard x DVF
- Marina Shalman
- Oct 14, 2020
- 1 min read
Mastercard Lounge at DVF Showroom for International Women’s Day Event.
Agency: BMF
Role: Lead Producer
WHO: Mastercard x DVF
WHAT: In 2020, Mastercard partnered with DVF to support her established event series hosted at the DVF NYC showroom that celebrates the 'woman in charge', an ode to the wrap dress made famous by Diane herself.
For the launch event, in celebration of International Women’s Day, our team created an immersive installation and guest lounge for attendees to explore and learn about the many female small business programs Mastercard champions throughout the year.
WHY: To raise awareness for Mastercard’s “Her Ideas Start Something Priceless” campaign.
WHEN: February-March 2020
WHERE: Diane Von Furstenberg Showroom in NYC
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